#TechTip: Hashtags make your content searchable. You can also follow conversations by searching for a hashtag comment
Everyone from news stations to popular comedians have been talking about Hashtags recently, but for someone following from the outside, you may ask yourself: What exactly is a Hashtag?
Good Question! Put simply, a Hashtag is a word or phrase written on social media outlets that starts with the Pound or Hash sign ( # ) and makes content searchable. Example: #TechTip
How does that happen? With social media, tweets and posts come at an alarming rate and sometimes make it hard to follow. A Tweet has a very short life span. Depending on the content, your group of followers and any retweets, a tweet can last anywhere from 30 minutes to 90 minutes before it falls off the radar. Facebook posts and other social media platforms tend to have longer life spans, but even then not by a whole lot. What a hashtag will do when added to your post or tweet makes it easy to be searchable. It can actually do this in two ways.
1) Tweets can be seen in real time by people who do not follow you but follow the same hashtag. You may not know who is talking about a specific topic, but if everyone who is uses a hashtag, then a quick search will pull up the current live conversation. For example, if you wanted to see who was talking about Canadian politics, you can search for the hashtag #CDNpoli or about a specific event in Canadian politics such as #SenateCA .
2) Tweets can be pulled up even if they were sent out a while ago. If you search for a hashtag, even one that doesn’t have a current conversation going, you can generally find that topic searchable.
There is a third use for hashtags that is a little different. Since anyone can make a hashtag about anything, it has become common to use hashtags as a joke or to add emotion, emphasis or sarcasm to a tweet or post. A tweet about hashtags could include something like #Whatiswithallofthesehashtags or something other to get a point across.
Hashtags can go anywhere in a post or tweet. The only things you need to know are that you can not have any spaces between words and there can be no other punctuation in it. Generally you should not include more than 1 or 2 hashtags in a post or tweet, but there are some exceptions for some social media platforms like Instagram where hashtagging almost every word to make it searchable has become quite common.
There are some great articles out there if you have more questions on hashtags such as this Beginners guide to Hashtags from Mashable or directly from Twitter.
There are many popular hashtags that people can follow such as #FollowFriday which encourages people to tweet out the usernames of people you think your followers should also follow. Since anyone can make one, feel free to have some fun making your own or use it in a Google search or Twitter search for important or fun discussions online.